good overview
Marketing Artificial Intelligence – A Nice Time Slice View Of AI In One Arena
Marketing Artificial Intelligence, by Paul Roetzer & Mike Kaput, is a nice image of the state of artificial intelligence (AI) focused on marketing solutions. This is a good book to introduce marketing management to the state of AI applications aimed at them. I do mean the title reference to a brief slice of time. The chapters are each focused on an area of marketing and how AI can help, then they are followed by a list of companies providing products in those areas. Note that in all new markets, not just AI, that means the list could be quite different in twelve months.
15 Best Artificial Intelligence Books [Beginners, Pros & Business Leaders]
Being well versed in statistics is absolutely critical for data scientists, and this book is particularly helpful for that. It grants you a comprehensive explanation of the most vital concepts in statistical learning, without needing to be a mathematics expert to understand the concepts. It even goes through supervised and unsupervised learning, including SVMs, neural networks and decision trees, random forests, LASSO regression, etc.